Innovation Agri-Tech Group (IAG) is a leading and innovative British agricultural technology company, which developed revolutionary vertical farming solution for use in the UK and around the world.
Spider developed a B2B awareness-building campaign to build as the business prepared to transition from R&D to launch.
With the aim of building the profile of the business through key individuals, Spider implemented activity including:
- Reactive communications plan – especially in reaction to growing pressures faced by farmers due to droughts and flash flooding.
- Thought leaderships to position IAG’s technology and vertical farming as a solution to increasingly challenging growing environments.
- A launch event, bringing together investors, supporters and media.
