Spider wins brief to launch Apricity, a new fertility hub, challenging the existing fertility model
Apricity is a new online fertility hub designed to support those trying to conceive, before, during and after the journey. Apricity allows people to take control of their treatment and works directly with a number of leading UK clinics and expert advisors to tailor personalised plans for woman and couples. After a competitive pitch, they’ve joined forces with Spider to spread the message that there is a new way to navigate the seas of fertility.
According to NHS statistics, one in seven couples will struggle to conceive, and as the NHS cuts its funding for fertility, there has never been a more pivotal time for a service like Apricity to launch.
Fertility is still something of an untapped subject in mainstream media, with many people not knowing where to turn or the best place to go for advice. Often it’s a case of reaching out to your GP and then playing a long and confusing waiting game. We want to change that by putting consumers in the driving seat, and spreading the word that there is a better way to undertake diagnostics and treatment with a greater chance of success and full transparency.
The Apricity account will be led by the consumer team and will focus on media relations targeting the consumer and health / health tech media, thought leadership, business profiling and educational classes, all to raise awareness of the brand offering, and to showcase that there is a new and better way to undergo the fertility process.
IVF may have been around for 40 years but fertility care and the way it is accessed hasn’t changed. Apricity is the future – a new way to access the care needed and to make it about you, the patient.