Spider appointed PR and Influencer Agency for launch of PharmaCare Europe’s CBD product, Naturopathica.
There’s a buzzword being muttered about the place recently and for good reason. You may think CBD is the latest trend (recently likened to ‘Avo on Toast’ by the NY Times) but no! There’s more to this product than you may realise. Only recently legalised by the NHS in November 2018, CBD (cannabidiol) is a wellness product that is said to aid those suffering from anxiety, pain and sleep deprivation.
Spider has joined forces with the pharmaceutical experts on a mission to banish the stigmas associated with CBD and instead educate its benefits with a PR (consumer & trade) and Influencer strategy.
Who are Naturopathica?
As pharmacy experts, Naturopathica was inspired to develop, design and create CBD products, which focused on the natural medicines out there, in an easy and accessible way. CBD (cannabidiol) has seen a huge trend of late, yet many brands that are coming to the market don’t have the expert knowledge, which is where Naturopathica steps in. Hailing from a healthcare background, it works directly with the suppliers to harness the full benefits of the plant from the highest quality purified CBD and it’s on a mission to educate us all on what CBD really is and its usage.
What is CBD?
Whilst CBD may be known, it’s still not really understood and often still has connotations associated with what we know as cannabis and ‘getting high’, but this couldn’t be further from the truth, CBD is just one of the many cannabinoids found in the hemp plant and has been leveraged for thousands of years for its medicinal properties.
What are its benefits?
Many people suffer from a number of ailments and chances are that CBD could have a positive impact in alleviating them – now is the time to open minds, look inside our bodies and give it what nature intended to help take control of our lives and feel better. CBD is highly beneficial in bringing harmony to our bodies and can help with a wide range of issues, including managing anxiety and pain and helping with sleep.
The new CBD product
Through great tasting citrus flavoured 10mg lozenges, to strawberry flavoured pure oil everyone can experience the amazing benefits of CBD that our own bodies naturally respond to.
