Spider has kicked off its work with category consultants to the food anddrink industry, Levercliff.
Levercliff combines strong commercial expertise with consumer researchto bring insights to its clients. They help customers, who range from SMEs tolarge corporates, across a wide variety of food and drink categories, to unlockbusiness growth and help build their businesses.
Spider’s strong expertise, understanding of the food and drink market,and established relationships with the Levercliff team, meant that from theword go, the corporate team were able to hit the ground running to generatequality press pieces and begin an awareness-building campaign.
Spider’s PR, digital and web team will help Levercliff positionthemselves as industry leaders and shine a light on their unique marketinsights, through PR outreach and content generation, targeting trade food anddrink media.
Alongside traditional PR, Spider will support Levercliff on social media– both organic and paid for. Spider is also working closely with the Levercliffteam to oversee the creation, build and re-launch of an all-new Levercliffwebsite.