Iconic British brand lastminute.com has briefed Spider to help launch its Pan-European multi-channel marketing campaign to UK travel and marketing trade audiences.
Making a significant brand investment across the UK, France and Italy, lastminute.com’s Whatever Makes You Pink campaign, will be rolled out across all customer touch points, focusing on social media and digital channels.
Spider’s brief is to gain traction in the B2B travel and marketing media via news generation, strategic thought-leadership and executive profiling campaigns. An additional objective is to build the brands profile in the year of its 20th anniversary.
