Adding yet another household name to its food & drink portfolio, the Spider Social Media and Digital team are delighted to welcome Le Creuset to its growing list of clients. The Spider team will be assisting the world-renowned brand’s marketing with strategic influencer campaigns throughout the rest of the year.
While the phrase ‘two Belgians met at a fair’ may sound like the start of a bad joke, it actually resulted in the creation of Le Creuset in 1925. Redefining cookware by introducing the now iconic cast iron cocotte – which is still used nearly 100 years later – Le Creuset is truly a brand which has been passed through the generations with its lifetime guarantee across most products. While the colours – most famously its fiery molten orange – may be constantly changing over time, the quality has been a constant.
To date Spider have collaborated with lifestyle and foodie influencers to amplify the brand’s signature, bestselling Cerise range throughout the month of August. The aim was to showcase the products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their Cerise products. Posts can be found under this campaign hashtag.
Watch this space to see Spider’s exciting and ambitious plans for Le Creuset in the coming months, we have plenty more planned!