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Guinness World Records

Spider Jump Into the Record Books with Guinness

Guinness World Records has appointed Spider to support the promotion of the 2020 Guinness World Record book.

The book, which has had a makeover to celebrate the new decade, features an electrifying new cover, packed with 11 chapters of new, updated and classic superlatives and hundreds of never-before-seen images – including a feature chapter on remarkable robots!

Forming part on an exciting multi-channel campaign that includes a brand new cinema advert, Spider will be executing a mix of awareness and traffic driving activities using a blend of content, paid social and influencers.  

“We absolutely thrilled to be working with such an iconic brand. The Spider Team went on a trip down memory lane working on this brief – recalling fond memories of receiving the book at Christmas and being totally enthralled by the amazing world we live in. We can’t wait to spark nostalgia in key book-buying audiences and ignite the curiosity of children across the UK”.

Connie Suggitt, Content Manager at Guinness World Records, said: “We chose to work with Spider as they instantly understood our audience objectives and presented creative and well-rounded ideas with passion and excitement. We’re looking forward to working with the team to deliver a successful campaign.”

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