Italian wellness drink appoints Spider to launch the brand in the UK, across both PR and digital

This month, Spider PR has won an integrated consumer PR and social media brief to launch HOLY – the Wellness Drink in the UK, as well as developing its market-specific brand proposition.

HOLY – The Wellness Drink is an Italian brand that is set to make its debut in the UK this summer. Although a staple product on supermarket shelves in Italy, the brand is set to enter a competitive market; meaning Spider’s first task is to develop Holy’s unique brand proposition in the UK.

This first phase of activity will see Spider advise on key messaging and creative strategy across all channels; from consumer PR, to digital and even buyer materials. As a brand with strong roots and presence in Italy, Spider has been tasked with adapting the messaging to resonate with a millennial UK audience.

This will precede the activation of consumer and trade press offices, sampling activity and social media management across content creation and community management.

Sara Pearson, CEO at Spider says, ‘It’s brilliant to see another new appointment to our ever-growing consumer PR and digital divisions, after a flurry of wins this summer. The food & drink sector at Spider is continuing to grow and we welcome the exciting challenge of launching HOLY– The Wellness Drink – a renowned brand in Italy – in the UK. It’s been brilliant working in tandem with the client team to build the brand’s UK proposition and we look forward to building HOLY’s awareness in this market.’