STRYYK appoints Spider to handle consumer PR brief

Spider is delighted to have been appointed to handle consumer PR for STRYYK, the distilled non-alcoholic spirits brand with all the spirit and none of the alcohol.

Spider has been tasked with supporting the launch of STRYYK’s three strong range to UK consumers, with particular focus on its new listing in Sainsbury’s.

Distilled and bottled in the UK, the STRYYK range features non-alcoholic spirits which make switching out your favourite spirit for an alcohol-free option easier than ever. Meticulously developed over two years by founders Alex Carlton and Andrew King – the industry heavyweights behind cocktail titan Funkin’ – in collaboration with top bartenders, the expert STRYYK team carefully reconstructed flavours of spiced rum, London dry gin and traditional vodka and created STRYYK NOT RUM, STRYYK NOT GIN and STRYYK NOT VODKA.

Spider’s activity will begin with driving mass awareness to UK consumers during the key periods of ‘Sober October’ the festive season and ‘Dry January’ and profiling Alex and his senior team.

Sara Pearson, Spider CEO, says: “The no/ low alcohol market is one of the most dynamic in the entire drinks category, with a flurry of hugely exciting brands launching in recent years. None more so than STRYYK. Making the category truly accessible for the first time, STRYYK really stands out from the pack, making it a perfect fit for Spider.”