Where others stop, Yonder begins. We are thrilled to be appointed as the agency to launch Yonder Consulting, a new consultancy that blends insight, strategy and imagination to help clients unlock opportunity and deliver business impact. Following a successful merger, Yonder brings together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly. It’s the power of this specialist expertise, combined together in one team, that creates the momentum businesses need to achieve long-term success today. Yonder was specifically created to meet this need.

Through a dedicated PR and social media campaign, Spider will launch Yonder to the UK and international markets whilst simultaneously crafting data-led campaigns to propel Yonder forward. Its first of a kind Opportunity Index is one such campaign which has ranked 70 of the biggest businesses in the UK according to their ability to meet customer needs since the onset of COVID-19. The Opportunity Index analyses how businesses are best meeting the most important consumer needs, during lockdown and beyond, including the need for security, normality, the ability to have something to look forward to in the future.