Spider is delighted to announce a new client win with CLIMAX, a pioneering and innovative online sex-ed series. Spider has been appointed to supercharge CLIMAX’s UK launch with a PR and Influencer brief, which will help to educate the UK audience on female pleasure and to raise awareness of a new phenomenon, called the ‘pleasure gap.’

After launching season one in France last year to great success, CLIMAX have tasked Spider with sharing the message that pleasure should be for all and showcase CLIMAX’S offering of informative training to help everyone (re)discover female pleasure. Driven by a desire to create a safe and caring space dedicated to sexual wellness, CLIMAX have developed this series to reinvent sex education and break down taboos around the subject.

The Spider Lifestyle team will spearhead the campaign and is incredibly excited to have the opportunity to open conversations around the pleasure gap, championing female pleasure amongst a UK audience. Alongside targeting key media, the agency will be working with its database of established influencers within the sector, to spread the CLIMAX messaging, whilst raising brand awareness and boosting sales of the video series. Additionally, the team will be working closely alongside CLIMAX’s UK Board of experts, made up of Consultant Physician in Sexual Health Dr Naomi Sutton, well-known UK sexpert Jess Wilde, and also the well-respected sex and relationship expert Annabelle Knight.

Dr Naomi Sutton says: “CLIMAX is a sensitively and beautifully produced series of informative educational videos encouraging exploration of pleasure for owners of vulvas, and lovers of vulvas alike. What works for one woman does not always work for another, so an array of techniques is incredibly valuable.”

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