UK & Ireland Mushroom Producers

A Love Letter To Mushrooms

Working with UK & Ireland Mushroom Producers to inspire and educate consumers on the benefits of mushrooms. Encouraging purchase with seasonal recipes
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5m

Brief

Inspire the nation to purchase and consume more mushrooms, inspiring people through exciting recipes across all mealtimes and seasons.

Approach

Worked with credible talent, famous in food, to dedicated recipes as a ‘Love Letter To Mushrooms’, through different seasons in the year

Melissa Hemsley, created waste free recipes for spring, whilst DJ BBQ cooked up some smokey mushrooms in the summer and finally, Dr Rupy produced vitamin D rich recipes perfect for the cold winter

The campaign aimed to educate consumers on why they should be eating more British and Irish mushrooms - from taste to health

Garnered interest from the nation to cook more mushrooms by engaging with them on social media, and creating easy recipes they could follow at home

Results

Mushrooms hit the airways in time for Christmas with 18 stand alone interviews with Matt on key TV, broadcast, national and consumer titles.

5m

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