GTR

Apprenticeship Recruitment

To raise awareness for the GTR Apprenticeship scheme in time for National Apprenticeship Week.

Consumer Lifestyle

Ahead of National Apprenticeship Week, Spider was tasked with raising awareness for the GTR Apprenticeship scheme. Outlining the incredible opportunities available across the network and the programmes on offer. As part of the ongoing activity to raise awareness for behind the scenes, Spider was also tasked with profiling those who were currently part of the apprenticeship scheme.

Spider created  a series of short docu video series looking at the different apprenticeships available at GTR from the viewpoints of the apprentices themselves to showcase how great the scheme was

The videos were posted across social media channels, as well as seeded to national and trade journalists.

The scheme was oversubscribed with the support of video ads and PR.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
13
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Ahead of National Apprenticeship Week, Spider was tasked with raising awareness for the GTR Apprenticeship scheme. Outlining the incredible opportunities available across the network and the programmes on offer. As part of the ongoing activity to raise awareness for behind the scenes, Spider was also tasked with profiling those who were currently part of the apprenticeship scheme.

Approach

Spider created  a series of short docu video series looking at the different apprenticeships available at GTR from the viewpoints of the apprentices themselves to showcase how great the scheme was

The videos were posted across social media channels, as well as seeded to national and trade journalists.

Result

The scheme was oversubscribed with the support of video ads and PR.