GTR - Helping recruit apprentices

Brief

- Ahead of National Apprenticeship Week, Spider were tasked with raising awareness for the GTR Apprenticeship scheme

- We had to outline the incredible opportunities available across the network and the programmes on offer to drive applications

Approach

- Spider recorded a series of short videos showcasing the different apprenticeships available at GTR 

- We filmed this as a ‘day in the life of’, allowing us to weave in human stories to engage our target audience 

- This content was then published on social media with targeted advertising to prospective applicants and used across the consumer press

Outcomes

Travel & Lifestyle

Results

13
Pieces of consumer coverage including The Guardian, The Evening Standard and Rail Professional
Clicks
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Ahead of National Apprenticeship Week, Spider were tasked with raising awareness for the GTR Apprenticeship scheme

- We had to outline the incredible opportunities available across the network and the programmes on offer to drive applications

Approach

- Spider recorded a series of short videos showcasing the different apprenticeships available at GTR 

- We filmed this as a ‘day in the life of’, allowing us to weave in human stories to engage our target audience 

- This content was then published on social media with targeted advertising to prospective applicants and used across the consumer press

Result