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Pieces of consumer coverage including The Guardian, The Evening Standard and Rail Professional
Brief
- Ahead of National Apprenticeship Week, Spider were tasked with raising awareness for the GTR Apprenticeship scheme
- We had to outline the incredible opportunities available across the network and the programmes on offer to drive applications
Approach
- Spider recorded a series of short videos showcasing the different apprenticeships available at GTR
- We filmed this as a ‘day in the life of’, allowing us to weave in human stories to engage our target audience
- This content was then published on social media with targeted advertising to prospective applicants and used across the consumer press
