- The brand needed Spider's help to attract new audiences to the Open University ahead of their UK launch.
- A key focus was to target those who wanted faster career progression. Spider commissioned research revealing that on-the-job, qualifications were the number one thing employers looked for when offering pay raises and promotions.
- This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
- This resulted in hundreds of data captured click-throughs to the website.