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- The brand needed Spider's help to attract new audiences to the Open University ahead of their UK launch.
Approach
- A key focus was to target those who wanted faster career progression. Spider commissioned research revealing that on-the-job, qualifications were the number one thing employers looked for when offering pay raises and promotions.
- This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
Outcomes
- This resulted in hundreds of data captured click-throughs to the website.
B2B Corporate
Results
38
Pieces of Coverage
Clicks
200million
Circulation
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- The brand needed Spider's help to attract new audiences to the Open University ahead of their UK launch.
Approach
- A key focus was to target those who wanted faster career progression. Spider commissioned research revealing that on-the-job, qualifications were the number one thing employers looked for when offering pay raises and promotions.
- This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
Result
- This resulted in hundreds of data captured click-throughs to the website.
