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Spider was briefed to launch Audrey’s Bankside within the consumer and trade press.
Approach
Spider harnessed some of London’s key lifestyle titles to announce the launch, managed the opening night press launch, inviting key press and influencers to attend, press night and follow up reviews.
Outcomes
Top-tier coverage highlights included Forbes, Hot Dinners, The Independent, Big Hospitality and The Caterer.
Generated over 168 million editorial opportunities to see.
Achieved an overall AVE of £126,716, generating an ROI of 42:1
Hospitality
Results
1m
Clicks
1m
Reach
1m
Engagements
38
Pieces of coverage
168 mil
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Spider was briefed to launch Audrey’s Bankside within the consumer and trade press.
Approach
Spider harnessed some of London’s key lifestyle titles to announce the launch, managed the opening night press launch, inviting key press and influencers to attend, press night and follow up reviews.
Result
Top-tier coverage highlights included Forbes, Hot Dinners, The Independent, Big Hospitality and The Caterer.
Generated over 168 million editorial opportunities to see.
Achieved an overall AVE of £126,716, generating an ROI of 42:1
