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Brief
Spider was briefed to launch Audrey’s Bankside within the consumer and trade press.
Approach
Spider harnessed some of London’s key lifestyle titles to announce the launch, managed the opening night press launch, inviting key press and influencers to attend, press night and follow up reviews.
Results
Top-tier coverage highlights included Forbes, Hot Dinners, The Independent, Big Hospitality and The Caterer.
Generated over 168 million editorial opportunities to see.
Achieved an overall AVE of £126,716, generating an ROI of 42:1
