John Stone Beef - B2B advertising

Brief

- To support John Stone Beef, suppliers of quality Irish Produce, with their  Southeast Asia launch 

- Position them to become the first port-of-call for professional chefs in the region

- Focus on brand awareness and education to help the sales team receive initial interest they could then convert

Approach

- Spider created a bank of educational yet engaging content, introducing John Stone Beef and communicating their USPs.

- Using LinkedIn, we created a niche audience of decision-makers in the regional food & drink industry - particularly Executive Chefs at high-end restaurants - and promoted this content to them with the option to content the John Stone sales team.

Outcomes

Food & Drink
B2B Corporate
Social

Results

Over 200k
Chefs and decision-makers from all corners of Southeast Asia reached
Clicks
Reach
Engagements
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- To support John Stone Beef, suppliers of quality Irish Produce, with their  Southeast Asia launch 

- Position them to become the first port-of-call for professional chefs in the region

- Focus on brand awareness and education to help the sales team receive initial interest they could then convert

Approach

- Spider created a bank of educational yet engaging content, introducing John Stone Beef and communicating their USPs.

- Using LinkedIn, we created a niche audience of decision-makers in the regional food & drink industry - particularly Executive Chefs at high-end restaurants - and promoted this content to them with the option to content the John Stone sales team.

Result