Brief
- To support John Stone Beef, suppliers of quality Irish Produce, with their Southeast Asia launch
- Position them to become the first port-of-call for professional chefs in the region
- Focus on brand awareness and education to help the sales team receive initial interest they could then convert
Approach
- Spider created a bank of educational yet engaging content, introducing John Stone Beef and communicating their USPs.
- Using LinkedIn, we created a niche audience of decision-makers in the regional food & drink industry - particularly Executive Chefs at high-end restaurants - and promoted this content to them with the option to content the John Stone sales team.
Outcomes
Food & Drink
B2B Corporate
Social