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- To support John Stone Beef, suppliers of quality Irish Produce, with their Southeast Asia launch
- Position them to become the first port-of-call for professional chefs in the region
- Focus on brand awareness and education to help the sales team receive initial interest they could then convert
Approach
- Spider created a bank of educational yet engaging content, introducing John Stone Beef and communicating their USPs.
- Using LinkedIn, we created a niche audience of decision-makers in the regional food & drink industry - particularly Executive Chefs at high-end restaurants - and promoted this content to them with the option to content the John Stone sales team.
Outcomes
Food & Drink
B2B Corporate
Social
Results
Over 200k
Chefs and decision-makers from all corners of Southeast Asia reached
Clicks
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- To support John Stone Beef, suppliers of quality Irish Produce, with their Southeast Asia launch
- Position them to become the first port-of-call for professional chefs in the region
- Focus on brand awareness and education to help the sales team receive initial interest they could then convert
Approach
- Spider created a bank of educational yet engaging content, introducing John Stone Beef and communicating their USPs.
- Using LinkedIn, we created a niche audience of decision-makers in the regional food & drink industry - particularly Executive Chefs at high-end restaurants - and promoted this content to them with the option to content the John Stone sales team.