John Stone Beef

B2B and B2C Promotion

Branching out in Ireland, South East Asia & the UAE

Food & Drink
B2B Corporate

Raise awareness of the brand among chefs in south east Asia

Spread awareness of the brand’s home delivery capabilities

Help increase consumer sales in Ireland with social media advertising

B2B: Used LinkedIn to create a niche audience of decision-makers from within the food & drink industry in the region - particularly Executive Chefs at high-end restaurants. In addition, adverts were launched across Facebook to ensure broad reach and awareness

B2C: Created tantalising ads with reasons to purchase John Stone beef and a direct sales CTA. All of the ads were geo-located towards people within their delivery radius

B2B: We managed to reach chefs and decision-makers from all corners of Southeast Asia, resulting in an upturn of enquiries.

B2C: The success above prompted John Stone to give Spider an additional brief to boost consumer sales in Ireland, To-date we have increased sales from social media by 1,535% and have been responsible in a surge of first-time customers

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
200,000
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Raise awareness of the brand among chefs in south east Asia

Spread awareness of the brand’s home delivery capabilities

Help increase consumer sales in Ireland with social media advertising

Approach

B2B: Used LinkedIn to create a niche audience of decision-makers from within the food & drink industry in the region - particularly Executive Chefs at high-end restaurants. In addition, adverts were launched across Facebook to ensure broad reach and awareness

B2C: Created tantalising ads with reasons to purchase John Stone beef and a direct sales CTA. All of the ads were geo-located towards people within their delivery radius

Result

B2B: We managed to reach chefs and decision-makers from all corners of Southeast Asia, resulting in an upturn of enquiries.

B2C: The success above prompted John Stone to give Spider an additional brief to boost consumer sales in Ireland, To-date we have increased sales from social media by 1,535% and have been responsible in a surge of first-time customers