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Brief
VitHit tasked Spider with building its brand, helping secure UK listings and positioning it as a future strong investment opportunity.
Approach
We embarked upon a targeted corporate profiling campaign, heavily targeting UK buyers and using quality content and insight to gain attention. Focus was on national, business, retail, food service and FMCG trade media.
Results
The product secured listing with M&S and we strengthened Sainsbury's distribution. The campaign received coverage in Sunday Express, Forbes, and regular Grocer exposure.
