Brief
Supported the brand's relaunch and the opening of its Balham Distillery; driving brand awareness and footfall to the new ‘Home of English Gin’.
Helped amplify the brand's voice in a crowded market
Approach
Launched “Ginema”, the first gin-themed pop-up cinema in a working distillery.
Promoted the concept through a combination of targeted PR and social advertising, social listening and influencer marketing
Supported by a hard working consumer and trade press office, capitalising on key seasonal hooks and packaging design
Outcomes
Secured a large amount of trade and consumer coverage over 12 months
Key coverage highlights included London Evening Standard, Time Out Magazine and Elle.
Coverage helped drive ticket sales and encouraged the event’s return in 2019
Food & Drink