Hayman's Gin

Brand Relaunch

Premium gin brand, Hayman’s of London, needed help to amplify their voice in a crowded market
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Brief

Supported the brand's relaunch and the opening of its Balham Distillery; driving brand awareness and footfall to the new ‘Home of English Gin’.

Helped amplify the brand's voice in a crowded market

Approach

Launched “Ginema”, the first gin-themed pop-up cinema in a working distillery.

Promoted the concept through a combination of targeted PR and social advertising, social listening and influencer marketing

Supported by a hard working consumer and trade press office, capitalising on key seasonal hooks and packaging design

Results

Secured a large amount of trade and consumer coverage over 12 months 

Key coverage highlights included London Evening Standard, Time Out Magazine and Elle.

Coverage helped drive ticket sales and encouraged the event’s return in 2019

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