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Build awareness in the UK market through influencer-based activity
Help spread the brand's positive messaging
Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.
Used influencer audiences to organically spread awareness among potential customers
Generated sales from influencers through personalised discount codes given to each influencer
This campaign contributed to a 250% month on month UK business growth, and influencer discount codes helped generate over £250K of direct sales in June 2020
Results
Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
Brief
Build awareness in the UK market through influencer-based activity
Help spread the brand's positive messaging
Approach
Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.
Used influencer audiences to organically spread awareness among potential customers
Generated sales from influencers through personalised discount codes given to each influencer
Result
This campaign contributed to a 250% month on month UK business growth, and influencer discount codes helped generate over £250K of direct sales in June 2020
