250%
Month on month UK business growth
£250k
Direct sales in June 2020 from Influencer discount codes
Brief
- Build awareness in the UK market through influencer-based activity
- Help spread the brand's positive messaging
Approach
- Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.
- Used influencer audiences to organically spread awareness among potential customers
- Generated sales from influencers through personalised discount codes given to each influencer
Results
This campaign contributed to a 250% , and
