ModiBodi - Building brand awareness

Brief

- Build awareness in the UK market through influencer-based activity

- Help spread the brand's positive messaging

Approach

- Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.

- Used influencer audiences to organically spread awareness among potential customers

- Generated sales from influencers through personalised discount codes given to each influencer

Outcomes

This campaign contributed to a 250% , and

Travel & Lifestyle

Results

250%
Month on month UK business growth
Clicks
£250k
Direct sales in June 2020 from Influencer discount codes
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Build awareness in the UK market through influencer-based activity

- Help spread the brand's positive messaging

Approach

- Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.

- Used influencer audiences to organically spread awareness among potential customers

- Generated sales from influencers through personalised discount codes given to each influencer

Result

This campaign contributed to a 250% , and