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Built brand awareness with consumers who were likely to resonate with the brand’s values on topics such as sustainability and high-quality fresh coffee
Approach
Approached UK influencers that fit with Union Coffee’s ethos and educated them on the brand’s offering
Sent influencers products with the hope that they would try the product and be compelled to share with their engaged followers
Outcomes
38 pieces of content from 28 influencers
Food & Drink
Results
Clicks
147,963
Reach
1,220
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Built brand awareness with consumers who were likely to resonate with the brand’s values on topics such as sustainability and high-quality fresh coffee
Approach
Approached UK influencers that fit with Union Coffee’s ethos and educated them on the brand’s offering
Sent influencers products with the hope that they would try the product and be compelled to share with their engaged followers
