Building Brand Awareness with Customers

Brief

Built brand awareness with consumers who were likely to resonate with the brand’s values on topics such as sustainability and high-quality fresh coffee

Approach

Approached UK influencers that fit with Union Coffee’s ethos and educated them on the brand’s offering 

Sent influencers products with the hope that they would try the product and be compelled to share with their engaged followers

Outcomes

38 pieces of content from 28 influencers

Food & Drink

Results

Clicks
147,963
Reach
1,220
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Built brand awareness with consumers who were likely to resonate with the brand’s values on topics such as sustainability and high-quality fresh coffee

Approach

Approached UK influencers that fit with Union Coffee’s ethos and educated them on the brand’s offering 

Sent influencers products with the hope that they would try the product and be compelled to share with their engaged followers

Result

38 pieces of content from 28 influencers

Building Brand Awareness with CustomersBuilding Brand Awareness with Customers