Byron X Thursday collaboration

Brief

Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.

Approach

Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.

Outcomes

The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.

Hospitality

Results

Clicks
Reach
1 million
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.

Approach

Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.

Result

The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.