PR Agency/ Social Media Agency for Byron - Byron X Thursday collaboration – Spider

Byron

Byron X Thursday collaboration

With Valentine's Day approaching, Spider wanted to put Byron on the radar of a younger audience and collaborate with another brand outside of the food and drink industry to generate more customers around the busiest time for restaurants.

1 million

Brief

Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.

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Approach

Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.

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Results

The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.

1 million