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Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.
Approach
Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.
Outcomes
The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.
Hospitality
Results
Clicks
Reach
1 million
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.
Approach
Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.
Result
The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.
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