Byron

Byron X Thursday collaboration

With Valentine's Day approaching, Spider wanted to put Byron on the radar of a younger audience and collaborate with another brand outside of the food and drink industry to generate more customers around the busiest time for restaurants.

Restaurants & Hospitality

Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.

Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.

The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.

Editorial impacts

Average engagement rate
Clicks
1 million
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Throughout the month of February, Spider paired Byron with popular Gen Z London dating app Thursday in a brand collaboration timed to coincide with Valentine's Day.

Approach

Thursday users could show their profile at any Bryon to receive 2 for 1 on their burgers. The team worked on creative social posts to raise awareness on the discount opportunity.

Result

The campaign was a success for both Byron and Thursday. Spider secured Byron huge brand uplift among 25 to 34-year-olds.