- Social care charity, Community Integrated Care tasked Spider’s corporate team with supporting their efforts to raise awareness of the plight of social care workers and care home residents amid the COVID-19 pandemic, and encourage the government to take necessary steps to protect and support them.
- They needed an agency that could get them a significant volume of national and regional coverage, to ensure their message would gain cut-through amid conversations surrounding the NHS and the pandemic more broadly.
- As well as securing interview opportunities with major national and regional news outlets, by profiling CEO Mark Adams as a ‘whistle-blower’ for the care industry, we ensured Community Integrated Care was front and centre of any conversations pertaining to social care by creating and pitching rapid-response comments to news outlets, reacting to major government announcements and industry developments.
- We supplemented this hard-hitting approach with a softer, more “positive” narrative, by promoting fundraising initiatives such as the Care with Hair social media initiative, Portsmouth FC donations to CIC care homes, and any independent efforts from charity supporters.
The project secured over 300 pieces of coverage, including Guardian and i news. Additionally, it achieved 15 broadcast opportunities across national and regional media, including ITV, BBC Radio London, BBC Radio Manchester, Channel 4 - seven of which were broadcast interviews with the CEO.
In addition, we secured an exclusive with PA Media, to break the figures from NCF (National Care Forum) on number of Covid-19 related deaths in care homes