52,000,000
52,000,000
Brief
Spider was tasked to generate significant amounts of media coverage across national, regional and consumer titles
Spider was also engaged to spread awareness on social channels, inviting influencers into the restaurant for review
Approach
Spider achieved multiple press pieces through a targeted campaign of events and feature focus.
Key coverage included Timeout, Secret London, Design My Night, South London Press, Grazia and Olive Magazine
Spider worked with over 10 key influencers and reached over 600,000 people
Results
Spider achieved 39 pieces of coverage, an overall reach of 52 million and an AVE of £119,000
