Chourangi

Chourangi Marble Arch 4-month Campaign

Goal -

Spider's hospitality PR team was engaged to increase brand awareness of Chourangi Marble Arch in London positioning the Calcutta-inspired restaurant as one of the top authentic Indian restaurants in the city

Hospitality PR Agency in London

Spider was tasked to generate significant amounts of media coverage across national, regional and consumer titles  

Spider was also engaged to spread awareness on social channels, inviting influencers into the restaurant for review  

Spider achieved multiple press pieces through a targeted campaign of events and feature focus.

Key coverage included Timeout, Secret London, Design My Night, South London Press, Grazia and Olive Magazine  

Spider worked with over 10 key influencers and reached over 600,000 people  

Spider achieved 39 pieces of coverage, an overall reach of 52 million and an AVE of £119,000

Results

Average engagement rate
Clicks
52,000,000
Engagement
Impresssions
39
Pieces of coverage
52,000,000
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider was tasked to generate significant amounts of media coverage across national, regional and consumer titles  

Spider was also engaged to spread awareness on social channels, inviting influencers into the restaurant for review  

Approach

Spider achieved multiple press pieces through a targeted campaign of events and feature focus.

Key coverage included Timeout, Secret London, Design My Night, South London Press, Grazia and Olive Magazine  

Spider worked with over 10 key influencers and reached over 600,000 people  

Result

Spider achieved 39 pieces of coverage, an overall reach of 52 million and an AVE of £119,000