42
Pieces of Coverage
38,472,236
Reach
£78,860
AVE
Brief
- Create awareness around the launch of the ClevaPure Air Purifier by Clevamama, an innovative and ozone free purifier protecting babies and toddlers from indoor pollution. Clevamama wanted to drive awareness and increase sales through the use of PR and digital.
Approach
- Working with celebrity mum, Vogue Williams to endorse the brand across social media and broadcast media.
- Work with well-known doctors across the UK and Ireland to support key messaging and educate consumers on why they should have an air purifier in their home
- Use research to support our story and highlight the priority of health for parents
