Saga Legal - Coin the term Digital Legacy in over 50s market

Brief

- Saga was launching its first ever legal services for over 50s and needed Spider's help to develop a campaign to differentiate it from competition within the field.

Approach

- Spider coined a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away

- Spider launched numerous research-based campaigns with this theme as the central concept, driving people to Saga’s website and phone lines.

Outcomes

- This resulted in coverage across national, broadcast and trade media, including in The Sun, The Telegraph and Mail Online

- Generated thousands of visits to Saga Legal’s website, resulting in hundreds of downloads of the Saga Guide to Digital Legacy

- Our campaign prompted the Law Society to develop an official position on this area

B2B Corporate

Results

150
Pieces of coverage
Clicks
Reach
Engagements
90
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Saga was launching its first ever legal services for over 50s and needed Spider's help to develop a campaign to differentiate it from competition within the field.

Approach

- Spider coined a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away

- Spider launched numerous research-based campaigns with this theme as the central concept, driving people to Saga’s website and phone lines.

Result

- This resulted in coverage across national, broadcast and trade media, including in The Sun, The Telegraph and Mail Online

- Generated thousands of visits to Saga Legal’s website, resulting in hundreds of downloads of the Saga Guide to Digital Legacy

- Our campaign prompted the Law Society to develop an official position on this area