Saga was launching its first ever legal services for over 50s and needed Spider's help to develop a campaign to differentiate it from competition within the field.
Spider coined a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away. Spider launched numerous research-based campaigns with this theme as the central concept, driving people to Saga’s website and phone lines.
This resulted in 90 pieces of coverage including in every national and numerous broadcast. Additionally, we gained thousands of visits to Saga Legal’s website and hundreds of downloads of the Saga Guide to Digital Legacy. Our campaign prompted the Law Society to develop an official position on a new area.