Saga Legal Services

Saga Legal - Coin the term Digital Legacy in over 50s market

Saga briefed Spider to develop a campaign to differentiate it from the other providers in the space.
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150

Pieces of coverage

Brief

- Saga was launching its first ever legal services for over 50s and needed Spider's help to develop a campaign to differentiate it from competition within the field.

Approach

- Spider coined a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away

- Spider launched numerous research-based campaigns with this theme as the central concept, driving people to Saga’s website and phone lines.

Results

- This resulted in coverage across national, broadcast and trade media, including in The Sun, The Telegraph and Mail Online

- Generated thousands of visits to Saga Legal’s website, resulting in hundreds of downloads of the Saga Guide to Digital Legacy

- Our campaign prompted the Law Society to develop an official position on this area

Pieces of coverage

150

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