Coolest Hang Out In Town

Brief

Raise awareness of Peperami Chicken Bites at a key sales period through an experiential activation.

Approach

With consumer participation at the heart, the immersive pop-up event felt like you were walking through a fridge door to experience a Chicken Bites wonderland.

The doors to the event open at 3pm, a new snacking time identified by our consumer research.

The pop-up was filled with Peperami Chicken Bites cocktails, waffle cones, ice sculptures and green decorations everywhere - the perfect Instagram spot and a place for Brits to try the range.

Outcomes

Not only was the pop-up sold out of tickets within 24 hours of the listing being live, the activation had over 100 pieces of media coverage and 7.5 million people reached on social media.

Food & Drink

Results

1m
Clicks
7.5m
Reach
800k
Engagements
314
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Raise awareness of Peperami Chicken Bites at a key sales period through an experiential activation.

Approach

With consumer participation at the heart, the immersive pop-up event felt like you were walking through a fridge door to experience a Chicken Bites wonderland.

The doors to the event open at 3pm, a new snacking time identified by our consumer research.

The pop-up was filled with Peperami Chicken Bites cocktails, waffle cones, ice sculptures and green decorations everywhere - the perfect Instagram spot and a place for Brits to try the range.

Result

Not only was the pop-up sold out of tickets within 24 hours of the listing being live, the activation had over 100 pieces of media coverage and 7.5 million people reached on social media.