Raise awareness of Peperami Chicken Bites at a key sales period through an experiential activation.
With consumer participation at the heart, the immersive pop-up event felt like you were walking through a fridge door to experience a Chicken Bites wonderland.
The doors to the event open at 3pm, a new snacking time identified by our consumer research.
The pop-up was filled with Peperami Chicken Bites cocktails, waffle cones, ice sculptures and green decorations everywhere - the perfect Instagram spot and a place for Brits to try the range.
Not only was the pop-up sold out of tickets within 24 hours of the listing being live, the activation had over 100 pieces of media coverage and 7.5 million people reached on social media.