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The campaign set out to promote Virgin Train’s key messages of speed and customer experience.
Approach
Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.
Outcomes
The project secured lots of national coverage and helped to raise brand awareness.
B2B Corporate
Results
Clicks
Reach
Engagements
45
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
The campaign set out to promote Virgin Train’s key messages of speed and customer experience.
Approach
Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.
Result
The project secured lots of national coverage and helped to raise brand awareness.
