Create a wow factor and drive consumer engagement

Brief

The campaign set out to promote Virgin Train’s key messages of speed and customer experience.​

Approach

Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.

Outcomes

The project secured lots of national coverage and helped to raise brand awareness.

B2B Corporate

Results

Clicks
Reach
Engagements
45
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

The campaign set out to promote Virgin Train’s key messages of speed and customer experience.​

Approach

Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.

Result

The project secured lots of national coverage and helped to raise brand awareness.