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The campaign's goal was to gain brand recognition within the UK media.
B2B Corporate PR Agency in London
The brief was to establish a new brand in high tech Quality Assurance, Testing and Engineering following a merger with the UK tech and vertical media.
We were tasked with demonstrating how, when done to high quality, innovation can transform people’s everyday lives and businesses.
After a deep immersion we uncovered Expleo’s best spokespeople and developed specific thought leadership campaigns to fit their vertical fields of expertise (fintech, transport and energy).
Spider devised and built a customer and staff engagement microsite based on a 3D model of an interactive ‘Expleo World’.
The campaign resulted in 45 pieces of high quality coverage in 12 months which generated a total ave of £114,450.
Results
Average engagement rate
Clicks
Engagement
Impresssions
45+
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
Brief
The brief was to establish a new brand in high tech Quality Assurance, Testing and Engineering following a merger with the UK tech and vertical media.
We were tasked with demonstrating how, when done to high quality, innovation can transform people’s everyday lives and businesses.
Approach
After a deep immersion we uncovered Expleo’s best spokespeople and developed specific thought leadership campaigns to fit their vertical fields of expertise (fintech, transport and energy).
Spider devised and built a customer and staff engagement microsite based on a 3D model of an interactive ‘Expleo World’.
Result
The campaign resulted in 45 pieces of high quality coverage in 12 months which generated a total ave of £114,450.
