Brief
The brief was to establish a new brand in high tech Quality Assurance, Testing and Engineering following a merger with the UK tech and vertical media.
We were tasked with demonstrating how, when done to high quality, innovation can transform people’s everyday lives and businesses.
Approach
After a deep immersion we uncovered Expleo’s best spokespeople and developed specific thought leadership campaigns to fit their vertical fields of expertise (fintech, transport and energy).
Spider devised and built a customer and staff engagement microsite based on a 3D model of an interactive ‘Expleo World’.
Results
The campaign resulted in 45 pieces of high quality coverage in 12 months which generated a total ave of £114,450.
