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Driving traffic to the Guinness World Records Amazon page
Brief
For the past two years, Guinness World Records have appointed Spider to drive traffic to the Guinness World Records Amazon page, and contribute to a 2% YoY sale increase of the Guinness World Record book by raising awareness, driving consideration and traffic to the GWR Amazon page.
Approach
Spider managed both the media and creative, creating fully integrated social traffic-driving campaigns. We targeted core book-buying audiences and gifters in the run up to the Christmas period, as well as testing and optimising both retargeting and lookalike audiences.
Outcomes
Spider over-delivered on KPIs each year which resulted in the book selling out.
Travel & Lifestyle
Results
114k
Clicks
2.1m
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
For the past two years, Guinness World Records have appointed Spider to drive traffic to the Guinness World Records Amazon page, and contribute to a 2% YoY sale increase of the Guinness World Record book by raising awareness, driving consideration and traffic to the GWR Amazon page.
Approach
Spider managed both the media and creative, creating fully integrated social traffic-driving campaigns. We targeted core book-buying audiences and gifters in the run up to the Christmas period, as well as testing and optimising both retargeting and lookalike audiences.
Result
Spider over-delivered on KPIs each year which resulted in the book selling out.
