Tyrrells

From £30m To £300m In Six Years

To build brand awareness and enhance Tyrell’s corporate position.
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Brief

Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.

Approach

Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.

Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.

Spider built brand awareness and devised activations to bring the brand to life.

Results

In six years, Spider took Tyrrells from a £30m brand to a £300m brand.

100k

250k

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