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To build brand awareness and enhance Tyrell’s corporate position.
Food & Drink PR Agency in London
Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.
Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.
Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.
Spider built brand awareness and devised activations to bring the brand to life.
In six years, Spider took Tyrrells from a £30m brand to a £300m brand.
Results
Average engagement rate
100k
Clicks
Engagement
450k
Impresssions
1500
Pieces of coverage
250k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
Brief
Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.
Approach
Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.
Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.
Spider built brand awareness and devised activations to bring the brand to life.
Result
In six years, Spider took Tyrrells from a £30m brand to a £300m brand.
