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Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.
Approach
Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.
Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.
Spider built brand awareness and devised activations to bring the brand to life.
Outcomes
In six years, Spider took Tyrrells from a £30m brand to a £300m brand.
Food & Drink
Results
100k
Clicks
250k
Reach
Engagements
1500
450k
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Spider was appointed by Tyrrells to build brand awareness, nurture its artisanal roots and enhance the corporate position.
Approach
Over six years, Spider created NPDs to generate news including Cricket Tea Crisps, Red, White and Blue Jubilee crisps and devising the name Poshcorn.
Spider worked with key spokespeople including CEO David Milner and devised a programme of profiling in the run up to the sale of the company - 3 times.
Spider built brand awareness and devised activations to bring the brand to life.
Result
In six years, Spider took Tyrrells from a £30m brand to a £300m brand.
