Modibodi

From £800k to £3.3m in one year

Growing a new sector, making Modibodi the UK's number one brand in the space.
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Brief

Spider was approached by Modibodi to break into the UK market, after huge success in its narrative Australia. They wanted to reach key national and lifestyle media, KOL’s and break down taboos, ultimately becoming the go to brand in the UK for period and leak-proof underwear.

Approach

Since 2018, Spider has worked with Modidbodi on a number of campaigns to educate and inform consumers on the benefits of making the switch to period/leak proof apparel.

Supported and developed a number of product launches and partnerships, from the first period swimwear to a collaboration with PUMA.

Undertook a number of UK partnerships to start conversations around sustainable periods, from Bloody Good Period to Irise.

Created the #ThisTaxIsPants campaign, to raise awareness that the period proof undies market is taxed at 20% in the UK and undertook lobbying with government to get them to relook at this.

Results

Modibodi is now the UK’s number one appeal brand in the leak and period proof space . We have taken them from £800k on starting with us to a £3.3m company in the first year alone. 

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