Spider was initially briefed by 360 brand design agency Harrison to build awareness of their beautifully crafted hospitality designs across a six-month period. Specialists in the hospitality industry, Spider wanted to communicate the essence of what makes Harrison unique as a business, including heritage as a business, team expertise, long-lasting client relationships, 360-degree approach from brand creation & identity to interior design, and ongoing sustainable efforts.
Spider implemented a hard-working press office which focused on news generation campaigns to announce Harrison’s involvement in a number of standout projects –Hilton Birmingham Metropole NEC, Marugame Udon, and Hort’s Townhouse. To showcase expertise, this was supported by numerous thought leadership pieces authored by different members of the team. Award entries further cemented Harrison’s dedication to the sector.
Spider further amplified news projects through social media support for Harrison across LinkedIn and Instagram, crafting posts to showcase Harrison’s fantastic array of projects and work.
