330
200million
Brief
- Brickendon is an award-winning management & technology consultancy specialising in fintech / financial services. It tasked Spider with heightening brand recognition, while helping influence key decision makers, bringing people into the sales funnel.
- Imperative was to position Brickendon as a challenger brand to the views of the ‘Big Four’.
Approach
- Spider activated a targeted expert positioning campaign, re-launching the brand as an innovative, forward-thinking consultancy able to improve client growth & efficiency.
- Careful consideration was given to ensure content was engaging but with the correct level of technical insight to cement Brickendon's position as experts.
Results
- Increased quality and frequency of sales collateral to drive conversion.
- Top tier interviews with PA, IBTimes, Sunday Express, Evening Standard, City AM etc.
- Regular insight-driven articles across key verticals (European, Bloomberg).
- Bi-monthly opinion slot with IB Times.
