Brickendon - Help us have a Voice in Financial Services

Brief

- Brickendon is an award-winning management & technology consultancy specialising in fintech / financial services. It tasked Spider with heightening brand recognition, while helping influence key decision makers, bringing people into the sales funnel.

- Imperative was to position Brickendon as a challenger brand to the views of the ‘Big Four’.

Approach

- Spider activated a targeted expert positioning campaign, re-launching the brand as an innovative, forward-thinking consultancy able to improve client growth & efficiency.

- Careful consideration was given to ensure content was engaging but with the correct level of technical insight to cement Brickendon's position as experts.

Outcomes

- Increased quality and frequency of sales collateral to drive conversion.

- Top tier interviews with PA, IBTimes, Sunday Express, Evening Standard, City AM etc.

- Regular insight-driven articles across key verticals (European, Bloomberg).

- Bi-monthly opinion slot with IB Times.

B2B Corporate

Results

330
Pieces of targeted B2B coverage
Clicks
200million
Audience Reach
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Brickendon is an award-winning management & technology consultancy specialising in fintech / financial services. It tasked Spider with heightening brand recognition, while helping influence key decision makers, bringing people into the sales funnel.

- Imperative was to position Brickendon as a challenger brand to the views of the ‘Big Four’.

Approach

- Spider activated a targeted expert positioning campaign, re-launching the brand as an innovative, forward-thinking consultancy able to improve client growth & efficiency.

- Careful consideration was given to ensure content was engaging but with the correct level of technical insight to cement Brickendon's position as experts.

Result

- Increased quality and frequency of sales collateral to drive conversion.

- Top tier interviews with PA, IBTimes, Sunday Express, Evening Standard, City AM etc.

- Regular insight-driven articles across key verticals (European, Bloomberg).

- Bi-monthly opinion slot with IB Times.