Hug Pet Food - Brand Relaunch

Brief

- Spider was tasked with re-launching the Hug Pet Food Company

- With a brand new product offering, the UK’s first ever ready meals for pets, the brand tasked Spider with increasing brand awareness 

- We needed to communicate this new offering to consumers to support direct sales 

- Whilst supporting current stockists and generating new leads within  retailers, hospitality and food service

Approach

- Spider focused on targeted Trade and Consumer media support alongside social media advertising and influencer content to maximise reach

- We created digital content that educated and excited both a consumer and B2B audience, communicating USPs 

- And news jacked trending topics to allow Hug spokespeople to be quoted in articles 

- Whilst supporting activity with always on product placement, influencer reviews and trade forward features 

- The results helped deliver a 266% y-o-y increase in sales

Outcomes

Travel & Lifestyle

Results

50
Pieces of coverage
Clicks
20
Pieces of influencer content
Reach
1.2 mil
Engagements
Reach
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Spider was tasked with re-launching the Hug Pet Food Company

- With a brand new product offering, the UK’s first ever ready meals for pets, the brand tasked Spider with increasing brand awareness 

- We needed to communicate this new offering to consumers to support direct sales 

- Whilst supporting current stockists and generating new leads within  retailers, hospitality and food service

Approach

- Spider focused on targeted Trade and Consumer media support alongside social media advertising and influencer content to maximise reach

- We created digital content that educated and excited both a consumer and B2B audience, communicating USPs 

- And news jacked trending topics to allow Hug spokespeople to be quoted in articles 

- Whilst supporting activity with always on product placement, influencer reviews and trade forward features 

- The results helped deliver a 266% y-o-y increase in sales

Result