Brief
- Spider was tasked with re-launching the Hug Pet Food Company
- With a brand new product offering, the UK’s first ever ready meals for pets, the brand tasked Spider with increasing brand awareness
- We needed to communicate this new offering to consumers to support direct sales
- Whilst supporting current stockists and generating new leads within retailers, hospitality and food service
Approach
- Spider focused on targeted Trade and Consumer media support alongside social media advertising and influencer content to maximise reach
- We created digital content that educated and excited both a consumer and B2B audience, communicating USPs
- And news jacked trending topics to allow Hug spokespeople to be quoted in articles
- Whilst supporting activity with always on product placement, influencer reviews and trade forward features
- The results helped deliver a 266% y-o-y increase in sales
