MarketForce Information

MarketForce Information

Leading US customer experience consultancy MarketForce Information needed a PR strategy for their UK launch.
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Items of coverage

500million

Potential audience reach

47:1

ROI

Brief

- Leading US customer experience consultancy Market Force Information was launching in the UK but needed Spider’s help in engaging a very niche audience of C-Suite decision makers at national retail chains.

Approach

- Spider developed a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines. 

- Through strategic audience mapping, Spider selected the key media consumed by corporate decision-makers, with national business and retail trade media a core focus

Results

- This resulted in more than 100 pieces of coverage, including 30 in national newspapers and 20 in broadsheets.

Items of coverage

Potential audience reach

500million

ROI

47:1

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