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- Leading US customer experience consultancy Market Force Information was launching in the UK but needed Spider’s help in engaging a very niche audience of C-Suite decision makers at national retail chains.
Approach
- Spider developed a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines.
- Through strategic audience mapping, Spider selected the key media consumed by corporate decision-makers, with national business and retail trade media a core focus
Outcomes
- This resulted in more than 100 pieces of coverage, including 30 in national newspapers and 20 in broadsheets.
B2B Corporate
Results
Items of coverage
Clicks
500million
Potential audience reach
Reach
47:1
Engagements
ROI
100
Leads
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- Leading US customer experience consultancy Market Force Information was launching in the UK but needed Spider’s help in engaging a very niche audience of C-Suite decision makers at national retail chains.
Approach
- Spider developed a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines.
- Through strategic audience mapping, Spider selected the key media consumed by corporate decision-makers, with national business and retail trade media a core focus
Result
- This resulted in more than 100 pieces of coverage, including 30 in national newspapers and 20 in broadsheets.
