Items of coverage
500million
Potential audience reach
47:1
ROI
Brief
- Leading US customer experience consultancy Market Force Information was launching in the UK but needed Spider’s help in engaging a very niche audience of C-Suite decision makers at national retail chains.
Approach
- Spider developed a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines.
- Through strategic audience mapping, Spider selected the key media consumed by corporate decision-makers, with national business and retail trade media a core focus
Results
- This resulted in more than 100 pieces of coverage, including 30 in national newspapers and 20 in broadsheets.