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Brief
Spider was tasked with defining strategies for social media channels to drive organic follower growth reach and engagement, for UK and international audiences.
Approach
In order to educate on the uniqueness of the service, Spider adopted an audience and channel first approach.
Aligning the right channels, content types in order to drive maximum organic exposure for the brand in reaching and engaging current and new audiences of affluent travellers.
Results
The creation of social media feeds full of inspiration travel and destination content.
