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Spider was tasked with defining strategies for social media channels to drive organic follower growth reach and engagement, for UK and international audiences.
Approach
In order to educate on the uniqueness of the service, Spider adopted an audience and channel first approach.
Aligning the right channels, content types in order to drive maximum organic exposure for the brand in reaching and engaging current and new audiences of affluent travellers.
Outcomes
The creation of social media feeds full of inspiration travel and destination content.
Travel & Lifestyle
Social
Results
54k
Clicks
2.5M
Reach
132K
Engagements
Pieces of coverage
5.2%
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Spider was tasked with defining strategies for social media channels to drive organic follower growth reach and engagement, for UK and international audiences.
Approach
In order to educate on the uniqueness of the service, Spider adopted an audience and channel first approach.
Aligning the right channels, content types in order to drive maximum organic exposure for the brand in reaching and engaging current and new audiences of affluent travellers.
Result
The creation of social media feeds full of inspiration travel and destination content.
