Eurotunnel Le Shuttle consumer

Inspiring travel

To drive consideration and understanding of the Le Shuttle service and the experiences it unlocks by harnessing the power of social media

Consumer Lifestyle
Social

Spider was tasked with defining strategies for social media channels to drive organic follower growth reach and engagement, for UK and international audiences.

In order to educate on the uniqueness of the service, Spider adopted an audience and channel first approach.

Aligning the right channels, content types in order to drive maximum organic exposure for the brand in reaching and engaging current and new audiences of affluent travellers.

The creation of social media feeds full of inspiration travel and destination content.

Editorial impacts

5.2%
Average engagement rate
54k
Clicks
132K
Engagement
Impresssions
Pieces of coverage
2.5M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider was tasked with defining strategies for social media channels to drive organic follower growth reach and engagement, for UK and international audiences.

Approach

In order to educate on the uniqueness of the service, Spider adopted an audience and channel first approach.

Aligning the right channels, content types in order to drive maximum organic exposure for the brand in reaching and engaging current and new audiences of affluent travellers.

Result

The creation of social media feeds full of inspiration travel and destination content.