ITSU New Product Support

Brief

As the retained agency for Itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.

Approach

Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

Outcomes

Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns. 

Food & Drink

Results

Clicks
297,357
Reach
15,041
Engagements
315,601
Engagement rate
Engagement rate
Influencer content posted
Reached on social media with targeted ads to reach those who live or work near a store

Brief

As the retained agency for Itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.

Approach

Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

Result

Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns.