Brief
As the retained agency for Itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.
Approach
Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.
All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.
Outcomes
Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns.
Food & Drink
