By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Relaunch the iconic London Eye with their new sponsors - lastminute.com.
Approach
Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression
Outcomes
Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”
Hospitality
Results
Clicks
200k
Reach
10.5k
Engagements
Engagement rate
Engagement rate
Engagement Rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Relaunch the iconic London Eye with their new sponsors - lastminute.com.
Approach
Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression
Result
Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”
