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Relaunch the iconic London Eye with their new sponsors - lastminute.com.
Approach
Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression
Outcomes
Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”
Travel & Lifestyle
Results
Clicks
200k
Reach
10.5k
Engagements
Pieces of coverage
Engagement rate
Engagement Rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Relaunch the iconic London Eye with their new sponsors - lastminute.com.
Approach
Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression
Result
Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”
