#LastMinuteLondonEye

Brief

Relaunch the iconic London Eye with their new sponsors - lastminute.com.

Approach

Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression

Outcomes

Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”

Travel & Lifestyle

Results

Clicks
200k
Reach
10.5k
Engagements
Pieces of coverage
Engagement rate
Engagement Rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Relaunch the iconic London Eye with their new sponsors - lastminute.com.

Approach

Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression

Result

Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”

#LastMinuteLondonEye#LastMinuteLondonEye