Climate Crisis Foundation - The Global Returns Project

Brief

- The aim was to influence both HNWs and financial institutions on how they can individually and collectively make a difference to climate change.

Approach

- Spider crafted an initial 3x month launch campaign, propelling the GRP launch, targeting key decision makers.

- The goal was to encourage savers and investors to commit 0.25% of their savings annually to help combat climate change.

- The GRP’s aim was to drum up over $10billion a year to drive this forward and wanted financial institutions to support changing the way individuals help support climate solutions to benefit our world.

Outcomes

- We achieved 27 pieces of high quality coverage within 3x months, including eight interviews with Reuters, Financial Times and Bloomberg and leading sustainability and finance media.

B2B Corporate

Results

45million+
Circulation
Clicks
27+
Pieces of high-quality coverage
Reach
8
Engagements
Broadcast/National Pieces of Coverage
6
Interviews
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- The aim was to influence both HNWs and financial institutions on how they can individually and collectively make a difference to climate change.

Approach

- Spider crafted an initial 3x month launch campaign, propelling the GRP launch, targeting key decision makers.

- The goal was to encourage savers and investors to commit 0.25% of their savings annually to help combat climate change.

- The GRP’s aim was to drum up over $10billion a year to drive this forward and wanted financial institutions to support changing the way individuals help support climate solutions to benefit our world.

Result

- We achieved 27 pieces of high quality coverage within 3x months, including eight interviews with Reuters, Financial Times and Bloomberg and leading sustainability and finance media.