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- Showcase products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their cerise products.
Approach
- Flip the phrase ‘Caught Red Handed’ and turn it into something positive, a premium club that consumers want to be apart of.
- Reach out to a handful of micro-influencers who are going to celebrate being #CaughtRedHanded in a variety of ways.
- We know that the correct colour of the products is ‘cerise,’ we have suggested posts and creative hooks could be used as an educational piece around the colour.
Outcomes
Travel & Lifestyle
Results
6
Influencers pieces of coverage
Clicks
40k
Accounts reached
Reach
Engagements
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- Showcase products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their cerise products.
Approach
- Flip the phrase ‘Caught Red Handed’ and turn it into something positive, a premium club that consumers want to be apart of.
- Reach out to a handful of micro-influencers who are going to celebrate being #CaughtRedHanded in a variety of ways.
- We know that the correct colour of the products is ‘cerise,’ we have suggested posts and creative hooks could be used as an educational piece around the colour.
