By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
- Showcase products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their cerise products.
Approach
- Flip the phrase ‘Caught Red Handed’ and turn it into something positive, a premium club that consumers want to be apart of.
- Reach out to a handful of micro-influencers who are going to celebrate being #CaughtRedHanded in a variety of ways.
- We know that the correct colour of the products is ‘cerise,’ we have suggested posts and creative hooks could be used as an educational piece around the colour.
Outcomes
Travel & Lifestyle
Results
6
Influencers pieces of coverage
Clicks
40k
Accounts reached
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- Showcase products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their cerise products.
Approach
- Flip the phrase ‘Caught Red Handed’ and turn it into something positive, a premium club that consumers want to be apart of.
- Reach out to a handful of micro-influencers who are going to celebrate being #CaughtRedHanded in a variety of ways.
- We know that the correct colour of the products is ‘cerise,’ we have suggested posts and creative hooks could be used as an educational piece around the colour.
