Our brief was to present the products in an innovative, upscale manner by featuring influencers caught using all their vibrant cerise products in the kitchen.
Transform the phrase 'Caught Red Handed' into a positive concept, establishing it as an exclusive club that consumers aspire to join. Engage select micro-influencers who will celebrate being part of the exclusive club in various engaging ways, using the hashtag #CaughtRedHanded. Acknowledging that the accurate color of the products is 'cerise,' suggested posts and creative hooks can serve as educational tools, highlighting the significance of the color in an engaging manner.
