Merchant Gourmet

Leading the way in grains and pulses

Building awareness for Merchant Gourmet's ever expanding range of lentils, grains, pulses and chestnuts

Food & Drink

Spider kick started the campaign by coordinating a trip to Le Puy-en-Velay, educating consumer press and influencers on the origins of Puy lentils 

Spider has worked alongside the MG resident chef Alex McKay and nutritionist Sian Porter to create an array of dishes for all occasions.  Educating on the health benefits

Spider has worked to raise awareness of Merchant Gourmet as a plant based brand since 2020

Build awareness for its ever expanding range of lentils, grains, pulses and chestnuts.

Merchant Gourmet have been a client for 3 ½ years and in 2021 they experienced strong end of year growth up 15% performing ahead of the category trends (Kantar Data Oct 2021 - 52 w/2)

Editorial impacts

Average engagement rate
100k
Clicks
Engagement
500k
Impresssions
26
Pieces of coverage
50k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Build awareness for its ever expanding range of lentils, grains, pulses and chestnuts.

Approach

Spider kick started the campaign by coordinating a trip to Le Puy-en-Velay, educating consumer press and influencers on the origins of Puy lentils 

Spider has worked alongside the MG resident chef Alex McKay and nutritionist Sian Porter to create an array of dishes for all occasions.  Educating on the health benefits

Spider has worked to raise awareness of Merchant Gourmet as a plant based brand since 2020

Result

Merchant Gourmet have been a client for 3 ½ years and in 2021 they experienced strong end of year growth up 15% performing ahead of the category trends (Kantar Data Oct 2021 - 52 w/2)