62
42,589,436
£110,048+
Brief
- Reassure freight operators and logistics companies that LeShuttle Freight remains most convenient, cost-effective and least emissive way to transport freight between the UK and continental Europe in a post-Brexit era
Approach
- Spider continued to reinforce the message that there is NO alternative for logistics partners and hauliers needing the quickest, most sustainable crossing with the easiest customs experience
- The communications strategy included (but not limited to) targeted launches for new products and innovations, such as the Border Pass, FIRST service and the largest rebrand in over 30 years from Eurotunnel Le Shuttle Freight to LeShuttle Freight
- For specific campaigns, Spider acted as the 'hub' agency to reach media in EMEA markets, including Spain and the Netherlands
- Spider organised and hosted interviews and meetings between key LeShuttle Freight spokespeople and key media titles at trade events, including Multimodal
- Enhanced brand awareness and commercial opportunity by harnessing national, trade, logistics and business media
- Used Social Media to reach and engage with the driver audience and convert followers into users of the LeShuttle Freight service
Results
- Increased awareness of LeShuttle Freight offerings and services across UK, Spain and the Netherlands
- Coverage across a range of media types, including Logistics, Rail and Business Trade as well as Regionals and Nationals
- High engagement rate across social media platforms
