Lily’s Kitchen was founded with a purpose to prove business could be a force for good - instilling ethics and enlightened decision making across its business. Spider was briefed to conduct corporate campaigns which promote the brand's ethics.
Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits. Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.
This resulted in 86+ pieces within key trade and national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation and awarded a Royal Warrant.