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Spider worked with Modibodi in 2022 to help build revenue in the UK through influencer-based activity, whilst also helping to increase overall brand awareness.
Approach
Building a tribe of female body-positive UK-based influencers helped to drive the brand forward and reach new audiences through new product launches and brand campaigns. Each influencer was given a unique discount code to help generate and track redemptions.
Outcomes
A change in content focus on Instagram Reels in Q3 and Q4 helped to deliver an overall 1.5:1 ROI whilst generating 3 million impressions, 160K engagements, and ending the year on a high.
Travel & Lifestyle
Results
Clicks
Reach
160k
Engagements
3 million
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Spider worked with Modibodi in 2022 to help build revenue in the UK through influencer-based activity, whilst also helping to increase overall brand awareness.
Approach
Building a tribe of female body-positive UK-based influencers helped to drive the brand forward and reach new audiences through new product launches and brand campaigns. Each influencer was given a unique discount code to help generate and track redemptions.
Result
A change in content focus on Instagram Reels in Q3 and Q4 helped to deliver an overall 1.5:1 ROI whilst generating 3 million impressions, 160K engagements, and ending the year on a high.