160k
Brief
Spider worked with Modibodi in 2022 to help build revenue in the UK through influencer-based activity, whilst also helping to increase overall brand awareness.
Approach
Building a tribe of female body-positive UK-based influencers helped to drive the brand forward and reach new audiences through new product launches and brand campaigns. Each influencer was given a unique discount code to help generate and track redemptions.
Results
A change in content focus on Instagram Reels in Q3 and Q4 helped to deliver an overall 1.5:1 ROI whilst generating 3 million impressions, 160K engagements, and ending the year on a high.
