Modibodi

Female Body Empowerment Influencers

Goal -

Generating revenue in the UK

Travel & Lifestyle PR Agency

Spider worked with Modibodi in 2022 to help build revenue in the UK through influencer-based activity, whilst also helping to increase overall brand awareness.

Building a tribe of female body-positive UK-based influencers helped to drive the brand forward and reach new audiences through new product launches and brand campaigns. Each influencer was given a unique discount code to help generate and track redemptions.

A change in content focus on Instagram Reels in Q3 and Q4 helped to deliver an overall 1.5:1 ROI whilst generating 3 million impressions, 160K engagements, and ending the year on a high.

Results

Average engagement rate
Clicks
160k
Engagement
3 million
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider worked with Modibodi in 2022 to help build revenue in the UK through influencer-based activity, whilst also helping to increase overall brand awareness.

Approach

Building a tribe of female body-positive UK-based influencers helped to drive the brand forward and reach new audiences through new product launches and brand campaigns. Each influencer was given a unique discount code to help generate and track redemptions.

Result

A change in content focus on Instagram Reels in Q3 and Q4 helped to deliver an overall 1.5:1 ROI whilst generating 3 million impressions, 160K engagements, and ending the year on a high.