People's Captain

People's Captain

Spider was engaged to look after the PR for independent craft beer brand The People's Captain in 2022. Founded by greg Bateman, People's Captain raises money for mental health initiatives across the UK
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45 pieces

Engagement

91 million

Reach

£161,569

AVE

Brief

During 2022 Spider was engaged to seek out and create exciting brand partnerships for People's Captain as well as amplify all activity of founder and spokesperson Greg Bateman, putting him forward for key profile opportunities in national, consumer and trade titles.

Approach

Spider's food & drink team championed all activity and product launches for the craft beer brand that raises money for mental health initiatives across the UK, creating opportunities across consumer and trade media.

Results

Spider achieved top-tier coverage highlights include ITV This Morning, Independent, GQ and Delicious.

Engagement

45 pieces

Reach

91 million

AVE

£161,569

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