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During 2022 Spider was engaged to seek out and create exciting brand partnerships for People's Captain as well as amplify all activity of founder and spokesperson Greg Bateman, putting him forward for key profile opportunities in national, consumer and trade titles.
Approach
Spider's food & drink team championed all activity and product launches for the craft beer brand that raises money for mental health initiatives across the UK, creating opportunities across consumer and trade media.
Outcomes
Spider achieved top-tier coverage highlights include ITV This Morning, Independent, GQ and Delicious.
Food & Drink
Results
45 pieces
Engagement
Clicks
91 million
Reach
Reach
£161,569
Engagements
AVE
16:1
ROI
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
During 2022 Spider was engaged to seek out and create exciting brand partnerships for People's Captain as well as amplify all activity of founder and spokesperson Greg Bateman, putting him forward for key profile opportunities in national, consumer and trade titles.
Approach
Spider's food & drink team championed all activity and product launches for the craft beer brand that raises money for mental health initiatives across the UK, creating opportunities across consumer and trade media.
Result
Spider achieved top-tier coverage highlights include ITV This Morning, Independent, GQ and Delicious.
