40
Pieces of consumer coverage including The Sun, Daily Mirror and Capital Radio
25 million
Impressions on social media
16%
Engagement rate
Brief
- Continue to build spontaneous awareness for Peperami and it’s new “We All Go A Bit Peperami” brand ethos throughout their key sales period
Approach
- In order to target a young adult target audience we recruited YouTuber Yung Filly to challenge his mates to “Go A Bit Peperami”
- Filly and his friends participated in a series of challenges including a rap battle, synchronised swimming and LARPing, all fuels by Peperami snacks
- We amplified the launch of the brand entertainment series with consumer and Trade PR coms to generate online, radio and print coverage
- Social media activity run alongside ATL campaigns on Youtube, radio and TV to generate maximum reach and ROI for the brand
