Peperami - Brand Entertainment Series

Brief

- Continue to build spontaneous awareness for Peperami and it’s new “We All Go A Bit Peperami” brand ethos throughout their key sales period

Approach

- In order to target a young adult target audience we recruited YouTuber Yung Filly to challenge his mates to “Go A Bit Peperami”

- Filly and his friends participated in a series of challenges including a rap battle, synchronised swimming and LARPing, all fuels by Peperami snacks 

- We amplified the launch of the brand entertainment series with consumer and Trade PR coms to generate online, radio and print coverage 

- Social media activity run alongside ATL campaigns on Youtube, radio and TV to generate maximum reach and ROI for the brand

Outcomes

Food & Drink
Digital

Results

40
Pieces of consumer coverage including The Sun, Daily Mirror and Capital Radio
Clicks
25 million
Impressions on social media
Reach
16%
Engagements
Engagement rate
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Continue to build spontaneous awareness for Peperami and it’s new “We All Go A Bit Peperami” brand ethos throughout their key sales period

Approach

- In order to target a young adult target audience we recruited YouTuber Yung Filly to challenge his mates to “Go A Bit Peperami”

- Filly and his friends participated in a series of challenges including a rap battle, synchronised swimming and LARPing, all fuels by Peperami snacks 

- We amplified the launch of the brand entertainment series with consumer and Trade PR coms to generate online, radio and print coverage 

- Social media activity run alongside ATL campaigns on Youtube, radio and TV to generate maximum reach and ROI for the brand

Result