In order to target a young adult target audience we recruited YouTuber Yung Filly to challenge his mates to “Go A Bit Peperami”
Filly and his friends participated in a series of challenges including a rap battle, synchronised swimming and LARPing, all fuels by Peperami snacks.
We amplified the launch of the brand entertainment series with consumer and Trade PR coms to generate online, radio and print coverage.
Social media activity run alongside ATL campaigns on Youtube, radio and TV to generate maximum reach and ROI for the brand.
Overall, Spider achieved 40 pieces of media coverage in titles such as The Sun, Metro, Capital Xtra and a range of London regional titles. From a social media perspective, Spider achieved 25 million impressions across all three episodes, achieving and engagement rate of 15.4%.
