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Brief
We needed to disrupt an activity to show a moment where it is nice to break away from traditional conventions. We worked hard to take a classic, socially defined moment and give it a Peperami makeover that brings the energy and the fun, because as the brand says, “We all go a bit Peperami sometimes.”
Approach
Building on the new brand positioning, Spider teamed up with creative agency Forever Beta to produce an innovative concept and disrupted a conventional British wedding.
In a time where more than half of Brits are too scared to go through with a themed wedding, we decided to be bold and create a wedding full of Peperami twists.
On August 11, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with Peperami twists.
The team lined up press interviews with the couple ahead of the day and invited press to attend the wedding, whilst Forever Beta built the design elements of the wedding.
The big day saw a Peperami Animal themed cake, a slingshot bouquet, a green dress, a Peper‘bar’mi bar that served Peperami cocktails and a gourmet menu full of delicious Peperami recipes.
We invited YouTube sensation Yung Filly as a special VIP guest after appointing him as Peperami's new brand ambassador. Spider ensured lots of images and video footage was taken during the event and ensured everyone had a great day.
Results
The campaign was all about fame and bringing Peperami to the front of consumers' minds and putting a smile on their face. We created a memorable event that went viral for all the right reasons.
We secured both national and international coverage across a variety of platforms including broadcast, print and online. Coverage was seen in titles such as This Morning, New York Post, Heart Radio, The Sun and The Mirror.
