600k
Brief
Help support the hospitality industry during the pandemic by promoting restaurants and chefs through social media
Approach
Signed up a number of top professional chefs in the UAE to star in our #PlateLikeAPro series.
Each week a new chef went live on their Instagram profile and hosted a live cookalong giving viewers insight on to how they can recreate their favourite restaurant dishes at home using ingredients such as John Stone Beef
The videos were supported with targeted advertising to ensure the chefs reached existing and new customers around the UAE
Viewers also had the chance to win vouchers to the featured restaurants through a social media competition
Results
Generated over 100k video views by the chefs that feature John Stone Beef
