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Spider were tasked with revamping Skinner’s paid search, display and shopping activity in order to improve performance and increase customer acquisition.
Approach
We created fresh ad copy across their suite of products as well as making tweaks to the targeting, remaining malleable and making changes month on month. The key was managing all aspects of the search activity very closely, making optimisations wherever possible within copy, targeting and format.
Outcomes
After six months, we have delivered, 5,281 conversions (up 60% on previous six months), £6.34 Cost-per Acquisition, for every £1 spent, we’ve generated £4.68 in revenue.
Digital
Social
Results
Clicks
Reach
Engagements
Pieces of coverage
Engagement rate
Conversions
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Spider were tasked with revamping Skinner’s paid search, display and shopping activity in order to improve performance and increase customer acquisition.
Approach
We created fresh ad copy across their suite of products as well as making tweaks to the targeting, remaining malleable and making changes month on month. The key was managing all aspects of the search activity very closely, making optimisations wherever possible within copy, targeting and format.
Result
After six months, we have delivered, 5,281 conversions (up 60% on previous six months), £6.34 Cost-per Acquisition, for every £1 spent, we’ve generated £4.68 in revenue.
