Skinners

PPC Advertising

The dog food company approached Spider as they needed support improving the functionality of their website.

Digital
Social

Spider were tasked with revamping Skinner’s paid search, display and shopping activity in order to improve performance and increase customer acquisition.

We created fresh ad copy across their suite of products as well as making tweaks to the targeting, remaining malleable and making changes month on month. The key was managing all aspects of the search activity very closely, making optimisations wherever possible within copy, targeting and format.

After six months, we have delivered, 5,281 conversions (up 60% on previous six months), £6.34 Cost-per Acquisition, for every £1 spent, we’ve generated £4.68 in revenue.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
5,281
Conversions

Brief

Spider were tasked with revamping Skinner’s paid search, display and shopping activity in order to improve performance and increase customer acquisition.

Approach

We created fresh ad copy across their suite of products as well as making tweaks to the targeting, remaining malleable and making changes month on month. The key was managing all aspects of the search activity very closely, making optimisations wherever possible within copy, targeting and format.

Result

After six months, we have delivered, 5,281 conversions (up 60% on previous six months), £6.34 Cost-per Acquisition, for every £1 spent, we’ve generated £4.68 in revenue.