Skinners

PPC Advertising

The dog food company approached Spider as they needed support improving the functionality of their website.
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Brief

Spider were tasked with revamping Skinner’s paid search, display and shopping activity in order to improve performance and increase customer acquisition.

Approach

We created fresh ad copy across their suite of products as well as making tweaks to the targeting, remaining malleable and making changes month on month. The key was managing all aspects of the search activity very closely, making optimisations wherever possible within copy, targeting and format.

Results

After six months, we have delivered, 5,281 conversions (up 60% on previous six months), £6.34 Cost-per Acquisition, for every £1 spent, we’ve generated £4.68 in revenue.

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