Raising Brand Awareness

Brief

Raised brand awareness and drive sales and listings in a crowded market

Approach

Launched a proactive and reactive press office, as well as developing a dynamic content strategy to elevate the brand to a premium, craft-led gin

Created a video series to generate strong community engagement, supported with a targeted advertising campaign to ensure maximum reach and community growth

Outcomes

31,000 new community members across Facebook, Twitter and Instagram

Total circulation of 540 million

In addition to these amazing results, Warner Edwards won the Master Award for Social Media at the Distillery Masters 2017

Food & Drink

Results

Clicks
Reach
Engagements
102
Engagement rate
4%
Engagement rate
Circulation
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Raised brand awareness and drive sales and listings in a crowded market

Approach

Launched a proactive and reactive press office, as well as developing a dynamic content strategy to elevate the brand to a premium, craft-led gin

Created a video series to generate strong community engagement, supported with a targeted advertising campaign to ensure maximum reach and community growth

Result

31,000 new community members across Facebook, Twitter and Instagram

Total circulation of 540 million

In addition to these amazing results, Warner Edwards won the Master Award for Social Media at the Distillery Masters 2017