Brief
Raised brand awareness and drive sales and listings in a crowded market
Approach
Launched a proactive and reactive press office, as well as developing a dynamic content strategy to elevate the brand to a premium, craft-led gin
Created a video series to generate strong community engagement, supported with a targeted advertising campaign to ensure maximum reach and community growth
Results
31,000 new community members across Facebook, Twitter and Instagram
Total circulation of 540 million
In addition to these amazing results, Warner Edwards won the Master Award for Social Media at the Distillery Masters 2017
